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ARES Racing Team

  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Bears Team Racing Fotn
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Bears Mockup #02
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Bears Moclup #01
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Ares Racing Team mockup horse
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Ares Racing Team font design
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Ares Racing Logo #02
  • ares racing team Renato Prioli and Alberto Prioli, Kart Karting Racing Team, Logo Design and Branding from Pietro Mingotti, featuring custom font, horse, speed and colour.
    Ares Racing Logo #01
  • aresthumb
  • priotemp

Project Description

I was approached in mid 2015 by Renato and his son, Alberto. Both professional DTM and ATV racers, Renato was being Agent to his son in his own raise to the important names in the Professional Racing market. They asked me to rebrand the Team of racers, including the initials of their names (Alberto, Renato, Stefano), as well with the whole color identity and logo.

Here are some parts of the initial concepts, where I came up with two concepts, BEARS racing Team and ARES racing team (which was ultimately the chosen one). A photoshoot was set up and the lucky and good looking Alberto was on the brochure. Unfortunately, I never got paid.

Project Details

Client

Renato Prioli

Skills

  • Branding
  • Photography
  • Graphic Design
  • Illustrator
  • Photoshop
  • Lightroom

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